Merchant Cash Advance Blog

Dietary trends have a tremendous impact on all aspects of the food industry and staying abreast of these trends allows you to capitalize on growing demand. Here we take a look at the top trends affecting the food industry and why their inclusion on your menu is important.

Fast food and meal delivery services have changed the way restaurant owners promote their product. The steps needed to grow in the restaurant industry have evolved with technology, dietary trends and heightened expectations. In a time where it is so easy to get great food delivered straight to your door, what can owners do to promote growth and attract new customers?

Farm to table refers to a variety of different local food sourcing tactics. What was once an up and coming trend is now a mainstay for many restaurateurs. Many restaurant owners have been slow to capitalize on this trend as it is viewed as being a much more expensive option. While that may be true in some cases, the benefits far outweigh the extra cost and a small adjustment to your pricing structure can fix any shortcomings. So what makes farm to table worth the cost and effort?

Successful restaurants have well defined themes and feature unique dishes, drinks and atmosphere. The reason for specialization comes from the tastes and perspectives of your customers. You may cook a great steak, but if your restaurant isn’t defined as a steakhouse, the customer may look elsewhere for that particular dish. While it is important to have variety, having a central theme that ties all of your offerings together is a must in today’s competitive landscape. When choosing your restaurant theme you’ll want to consider your current customer base, geographic location, local demographics, possible competition, the skill-set of your staff as well as several other factors. Here we’ve compiled some of the most popular themes to consider when refining your restaurant brand.

Valentines Day is one of the biggest holidays for the restaurant industry and having a specialized menu will give your guests an experience they won’t soon forget. Memories are what makes for loyal customers, looking to come back year after year to relive a beautiful moment from the past. Valentines Day has the potential to help your bottom line not only during the holiday, but for years to come. Here we’ve compiled a few recipes to inspire your Valentines Day menu.