Merchant Cash Advance Blog

With rapidly evolving palettes it is important for restaurant owners to keep their menu fresh. Using the seasons as a starting point to sculpt your menu will allow you to capture the freshest flavors and save money on food costs. Many popular items such as carrots, lettuce, mushrooms, lemons and onions are produced and sold year round, however, the majority of produce items are only grown seasonally, even if they are available during other times of the year. While seasonal items will vary depending on your location, most produce flourishes during certain seasons. Here we take a look at the best produce, traditional flavors and food trends for each season.

Depending on your location, the winter season can be a slow one for restaurateurs. Restaurant delivery services are becoming more popular in today’s bustling society. The convenience of being able to have a first class dinner delivered to your door can appeal to several different demographics. For those with full time jobs and children, getting the kids together and suited up to eat out can be a chore. For couples seeking a quality meal without having to deal with restaurant crowds, having a dinner delivered can provide you with the desired privacy for your date night. Those with health issues that don’t allow them to leave the house truly appreciate the treat of a gourmet meal being delivered to their doorstep. So what does your restaurant need to make it happen?

Restaurant owners have a chance to win big during the Super Bowl.  Did you know that the Super Bowl generates upwards of $14 billion dollars in total spending and that an average viewer generally spends $75 on the event just buying things like food, clothing, TV's and more for the big day? What do you do if you want to take advantage of the Super Bowl to increase your restaurant earnings but you don't have millions to spend on a TV ad during the big game? Here are some tips to help your small restaurant capture a piece of the Super Bowl pie.

Big events like the Daytona 500 can help you drive your profits up and open new streams of income for your restaurant. Event driven marketing can help your restaurant business thrive regardless of the season. The good news? Your restaurant does not even need to be near the event to profit from it. A little savvy research, a pinch of creativity and a willingness to put in a little time and effort can translate into increased revenues. Event marketing is a wonderful way to market your brand to new demographic audiences while building trusting relationships with customers so that they continue to do business with you over time.

Restaurant owners have access to far more information regarding their industry right now than at any other point in history. There is endless online content, new technology that allows more in-depth analytics, and a myriad of successful examples to follow for developing first class customer relations and company culture. So what does this all mean for the future of your restaurant?