Merchant Cash Advance Blog

Consumers are eager to support their local small businesses, and owners need to adapt to make it easy for them to do so. Small businesses need to make themselves easy to find online, offer a variety of shopping and payment options and provide a stellar customer experience in order to thrive. “When push comes to shove, 82.76 percent of shoppers say they would rather support a local business than a large corporation. 8 in 10 would even spend more money if it were going to a local shop.”

Being prepared is the only way to make it through an economic downturn and keep your business profitable. While it may be impossible to plan for everything, there are steps you can take to ensure you are as prepared as one can be.

More women are starting businesses than ever before, which is great news. “According to the 2019 State Of Women-Owned Businesses Report, the number of women-owned businesses climbed 21% between 2014 and 2019.” However, many women owners don't seek funding because they feel like they won’t be approved, and many of them aren’t. This can even prevent some from starting a small business in the first place. 

Strategy and tactics will only get you so far. Being on your mental game is vital to the success of your small business. Being able to think clearly, control your emotions and keep a positive eye toward the future will have a greater impact on the growth of your business than most strategies or tactics ever will. Conquering the mental aspect of owning and growing a small business can be challenging. 

Live streaming is one of the newer ways to leverage social media to market your small business. While the thought of putting yourself in front of an audience without a net can be intimidating, the benefits can be significant. Live streaming allows you to connect with your audience in a more personable way and engage with them in real time.