Merchant Cash Advance Blog

As the world continues to adjust, it is more important than ever to know your customers. Doing so can provide a bevy of benefits to your small business. It helps you to establish trust, build relationships, carry the right products, offer the right services and create effective and personalized marketing campaigns. Here we take a look at five things small business owners need to know about their customers.

Flexibility is a must during turbulent times. Diversifying your small business to include multiple product lines, different services and even developing complementary sister companies can help to protect your business during difficult situations. Thinking big and keeping an eye on the future is vital to the survival and continued growth of small businesses today. Here we take a look at how to turn your small business into an empire.

Contrary to what many may believe, actively working to grow your business during a recession is actually a really good idea. Customers will be looking for comfort and practical solutions, as well as innovative ideas that can save them money. Consumers are typically more open to new ideas during times of struggle and are often looking for brands that appeal to their personal beliefs and needs.  Here we’ve outlined five practical ways you can grow your business during a recession.

Filling up your social media calendar can be challenging, but has become imperative in the marketing of a small business. With the explosion of online activity that has come from recent events, establishing a strong online presence has become more important than ever. Here we take a look at five types of social media posts that can help your business increase its following.

The holiday season will be more important for small businesses in 2020 than ever before. As businesses look to rebound, the holiday sales that can make up a large portion of their yearly revenue will be vital in stabilizing operations and continuing to grow. Marketing is essential in maximizing holiday sales, and this year’s approach will need to be a bit different. Here we look at the importance, benefits and strategy behind paid social media advertising, nurturing current customers, and content marketing.