Merchant Cash Advance Blog

Company culture has become a hot topic of late and many small business owners are scrambling a bit to learn how to improve their own. With so many people working from home, this can be a difficult feat. Your ability to hire and retain quality employees will be directly impacted by your company culture. While inclusiveness and advancement opportunities are the primary focus of late, there are several other steps that owners can take to improve their culture. “More than half of all people surveyed said that flexible work hours are important, regardless of their work arrangement. Flexible time off, communication from leadership, the option to work remotely, and programs that recognize employees for their hard work were also rated as having positive impacts.”

As the environment continues to be a focal point of many consumers, small business owners should strongly consider implementing or improving green practices. An increase of time spent at home also means a greater impact on your personal environment. Implementing green practices can reduce your carbon footprint, decrease energy costs, draw in environmentally conscious consumers and improve your reputation.

Your brand is far more than the products you sell or the services you provide. Branding is much more personal than that. It involves design, outreach, charitable work, political and social views and a myriad of other factors. Creating a brand story that helps connect you with your audience is essential for small businesses today. Here are five tips to help get you started.

Many communities are coming together these days to support their local small businesses. Online avenues have become the most effective means of reaching, engaging and drawing in customers, and in some cases the only option. As digital marketing continues to take up the lion’s share of marketing budgets, it’s important to know where to best invest your resources. Establishing an online connection with your local community can help build brand awareness and gives you an opportunity to build a real relationship with the people who are most likely to become your customers. Here we take a look at four ways to reach and engage your local community online.

This has been a challenging time for small business owners, to say the least.  However, it is important to remain focused on your business. For those of us in Florida and the surrounding states, it’s time to get ready for hurricane season. Here is a detailed checklist to ensure you’re prepared.