Merchant Cash Advance Blog

The customer experience has taken center stage as small businesses look for advantages over their larger competitors.  The personal touch that small businesses are able to provide helps to build relationships with customers.  These relationships can help you to create a customer experience that speaks directly to your buyer persona.  There are dozens of factors in creating an exceptional customer experience.  Here we explore 5 of the most important.

The food industry continues to change with a greater focus on organic ingredients, local sourcing and originality becoming necessary for caterers to remain relevant.  “The menu is the most important tool for a caterer or restaurant owner. Just think about how a retail store has to keep their stock current and fresh so customers will keep coming back. The same goes for food service.”  Here we’ve compiled 15 ways to freshen up your catering menu for the coming year.

New Year’s Eve offers a great opportunity for restaurant owners to end the year with a bang and get into the black.  Restaurant events have the potential to create lasting memories and new relationships, which in turn can result in loyal customers.  Here we’ve identified five ways to make your event a memorable one.

Technology has had a tremendous impact on small business and the food industry is no exception.  New ways of ordering, creating dishes and sourcing ingredients have caused restaurants, bakeries, and catering companies to adapt their menus and business models.  Here we take a look at four of the most important food industry trends to keep an eye on in the coming year.

Drawing in more foot traffic is one of the top priorities of many small business owners.  Working on the curb appeal of your business can help to bring in potential customers and give off a great first impression of your company.  With online retailers and meal delivery services booming, it’s important that your in-store experience is top-notch.  Here are just a few ways you can spruce up your curb appeal.