Merchant Cash Advance Blog

There are an almost limitless number of marketing techniques small business owners can use to fuel growth. The main categories are direct marketing (mailings), print marketing (print ads), broadcast marketing (television and radio commercials), email marketing, and digital marketing (website and social media marketing). Video marketing is also gaining momentum. The best way to market a business is to choose from several categories. Consumers have more ways than ever to access your marketing messages, and often need to hear repeated messages before making a buying decision. Concentrating solely on print or online marketing will limit your potential customer base, and a multi-faceted marketing campaign also lends more credibility to your business. Proven online techniques such as pay-per-click, paid social ads and content marketing have given small businesses cost effective ways of reaching a large audience. They are often less costly than more traditional methods as well, and can be tried inexpensively to see if they will bring results for your business.

The holidays can be a joyous and stressful time for employees at small businesses and as the owner you have an opportunity to make things a little better for them. Showing your employees that you appreciate their work can lead to greater effort, higher employee morale and increased teamwork. Here are just a few ways you can show your employees that you appreciate them this holiday season.

In the retail world, impulse buys represent an important revenue stream that cannot be ignored by small business owners. Paying close attention to product placement and creating eye-catching displays will pay off with an increase in impulse sales. It’s also essential that you identify products that lend themselves to a quick purchase decision. These items are typically smaller and less expensive, but still provide a reasonable profit margin for the store.

Whether you own a restaurant, bakery, café or produce market it’s essential that you keep pace with the latest food trends. It’s also important to cater to the wants of your customer base while still remaining true to your mission. Here we’ve identified 8 trends that will shape the food industry in 2018.

Creating a company culture that lends itself towards collaboration and innovation is essential in attracting and maintaining top talent at your small business. With a smaller infrastructure, each person within a small organization can have a significant impact on the success and longevity of your company. As with any other aspect of business, keeping up with trends in company culture will help your company stay on the cutting edge of your niche. Here we’ve identified some of the top trends that will push their way to the forefront in 2018.