Authenticity has become an important selling point in small business, especially among the younger generations. The ability of your brand to connect with its potential customers plays a pivotal role in gaining and maintaining their business. The digital world allows for a myriad of ways to do so. Here we outline how to display the authenticity of your small business brand.
How To Create An Authentic Small Business Brand
Topics: Small Business
6 Ways To Capitalize On The Value Of E-commerce
One of the least expensive ways to expand your retail store in a big way is to add an online shopping capability. Adding e-commerce to your store is a great way to reach customers you would have never been able to reach before and a great way to reconnect with a customer that you may have previously lost to an out of town move. Here are a few ways you can increase your retail sales through the use of e-commerce.
Maximizing Happy Hour At Your Restaurant Bar
Happy hour can be a financial boon for those with a bar in their restaurant. Proper organization and promotion will largely determine the success of your happy hour. Menu items, days, times, and themes are all important ingredients as well. Here we breakdown how to maximize happy hour at your restaurant bar.
Topics: Restaurant

Starting and owning a small business can sometimes be a little nerve-wracking. There are so many unforeseen circumstances that can arise, good or bad. As a small business owner, it is important to know a few strong facts that can change the way you approach your day to day operations.
5 Tips For Bartending At A Wedding
More often than not, when a restaurant is catering a wedding, they will be expected to supply a bartender for the day’s festivities. As this is an important role at a wedding reception, you want to choose your staff member carefully and ask questions of the organizers to determine any themes or restrictions the party may have. You’ll want to choose someone who is not only skilled and efficient with their craft, but someone who is outgoing and positive. Once you’ve made that decision, there are several tips to pass along to them to ensure their success.
Topics: Restaurant, Catering
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