Merchant Cash Advance Blog

Running special promotions is a great way to generate revenue and build your customer base. Getting creative with your sales will make them fun and encourage more participation. Sales not only help to move the items that are discounted, but they also get people into your store to make additional purchases. Here we take a look at five sales promotion ideas for small businesses.

The pandemic has proven the need for small businesses to seek out alternative revenue streams. When you only rely on one source of income, your finances become very vulnerable. Finding alternative ways to bring in revenue protects both your business and your personal finances. If your primary business isn’t doing well or cannot operate at full capacity, your alternative revenue can help keep you afloat.

Creating a formal marketing plan allows you to organize your strategy and keep your team members on task. A marketing plan should outline every aspect of your strategy and give clear direction on how you intend to reach your goals. Here we take a look at the basic steps needed to create a formal marketing plan for your small business.

Hiring new employees is an expensive endeavor, which makes getting it right the first time so important. Finding quality employees can be difficult for small businesses as you are likely relying on a small geographic area for your talent pool. That doesn’t mean the right candidates aren’t out there. In this article, we’ll discuss strategies for improving your recruiting, hiring, and training processes.

Hurricane season is fast approaching and it is a smart idea for small business owners to address their emergency plan. There are many different factors to consider when readying your business for a possible emergency situation. This checklist will cover the essential steps and supplies needed for your business to weather the storm.