Merchant Cash Advance Blog

The holiday season will be more important for small businesses in 2020 than ever before. As businesses look to rebound, the holiday sales that can make up a large portion of their yearly revenue will be vital in stabilizing operations and continuing to grow. Marketing is essential in maximizing holiday sales, and this year’s approach will need to be a bit different. Here we look at the importance, benefits and strategy behind paid social media advertising, nurturing current customers, and content marketing.

Company culture has become a hot topic of late and many small business owners are scrambling a bit to learn how to improve their own. With so many people working from home, this can be a difficult feat. Your ability to hire and retain quality employees will be directly impacted by your company culture. While inclusiveness and advancement opportunities are the primary focus of late, there are several other steps that owners can take to improve their culture. “More than half of all people surveyed said that flexible work hours are important, regardless of their work arrangement. Flexible time off, communication from leadership, the option to work remotely, and programs that recognize employees for their hard work were also rated as having positive impacts.”

As the retail world begins to open up, safety measures have been the primary focal point, as well it should be. However, it is still important to strategize about building revenue for today and the future. The approach needed to do so will be a bit different than in the past. Here we take you through five ways small retailers can increase revenue in 2020 and beyond.

As the environment continues to be a focal point of many consumers, small business owners should strongly consider implementing or improving green practices. An increase of time spent at home also means a greater impact on your personal environment. Implementing green practices can reduce your carbon footprint, decrease energy costs, draw in environmentally conscious consumers and improve your reputation.

Independence Day, also known as the 4th of July, is a day that many Americans enjoy showing off their patriotic garb while partaking in festivals, parades, large BBQs, and attending large displays of patriotism with huge firework shows. During a pandemic, none of these ways to celebrate is really considered safe. Therefore many people have to find a way to celebrate the holiday with their families without putting anybody at risk. Here are a few ideas to help you celebrate your favorite summer holidays this year.