Merchant Cash Advance Blog

A SWOT analysis is one of the best ways to gain insight into your business operations, discover opportunities and set your company up for future success. “SWOT – which stands for "strengths, weaknesses, opportunities and threats" – is a type of analysis that helps you develop your business strategy by comparing internal factors (strengths and weaknesses) against external factors (opportunities and threats). Examples of internal factors include things that you have control over and can change, like your staff or your intellectual property. External factors are things that you cannot control, like consumer trends or competitors.”

Knowing the answer to this question is essential in marketing your restaurant. A signature dish can make your restaurant stand out and separate you from your competitors. It can also make your restaurant more memorable. Throughout history, signature dishes have defined cultures and restaurants alike. Here are some ideas for developing, choosing and promoting your restaurant’s signature dish.

Whispers echoed through the halls as America sat back and anxiously awaited the countdown sequence to begin. Something that is not foreign to the grounds of Cape Canaveral as the missions launched from this historical place are as infamous as they get. The Cold War catapulted our desire for space exploration by starting the space race between the United States and the Soviet Union, and the American desire couldn’t be more alive.

We all know that customer loyalty is important, but why is it so important to small business? Loyal customers have a profound impact on marketing costs and brand awareness, not to mention the continued revenue generated through their purchases. Here we take a closer look at the impact of customer loyalty.

A lot has changed over the last few months for small business owners. As we continue to move forward, we’re taking a look at the trends that have shaped the first half of 2020 and examine their lasting impact.