Merchant Cash Advance Blog

Experiential marketing and interacting with your customers on a continual basis has become more important than ever for small business owners. Finding fresh ways to reach your audience has been made easier with advancements in video and social media platforms. “Video live streaming is, quite simply, the act of transmitting live footage over the internet to an active audience. In the past, live streaming was typically done on a dedicated platform, but today, social media has expanded the reach of live streaming to Facebook, Twitter and Instagram.” The incorporation of this technology has been slow for small businesses, but those that have embraced it are reaping the rewards. Here we’ve outlined how your company can utilize and benefit from live streaming.

Small business owners are beginning to realize the benefits of detailed accounting, keeping up with technology trends and monitoring their market. Maintaining a small business is hard work and can consume an owner without the proper support. Here we’ve assembled 5 statistics to help guide you towards longevity and profitability.

Small business owners have recognized a shift where the customer experience has become essential to the prosperity and longevity of their companies. According to Forbes, the top objectives for 75% of companies are how they want to improve their customer experience from the previous year. Here we’ve compiled some of the top customer experience trends to capitalize on in 2018

Go green is more than just a slogan. Today customers are demanding to do business with socially responsible companies. The good news for small business owners is that going green also means you have a new way to attract customers and grow your business while you reduce costs. What can you do as a small business? There are many options available to go green in 2018 from inexpensive and simple process and equipment changes to larger scale solar and wind installations. Remember, that no matter what green initiatives you implement it is vital that you publicize your efforts and intentionally integrate your green credentials into your marketing strategy and company messaging.  

Keeping up with the latest trends, cultivating company culture and refining your customer experience all while running a bakery business can be difficult. The uniqueness of an independent bakery is what sets them apart and it’s important to realize the advantages. With a greater flexibility to adjust and adapt quickly, small businesses have the ability to experiment provided they have the cash flow to do so. Here we’ve identified 5 ways to grow your bakery business in 2018.