Merchant Cash Advance Blog

As the whole world welcomes the New Year with their loved ones singing "should Auld Acquaintance be forgot and never brought to mind," alcohol retailers and liquor stores will be singing "we're in the money."

New Year's Eve continues to be the most popular holiday for alcohol sales. Let's face it: how can anyone ring in the New Year without a glass of champagne or any other type of alcoholic beverage? Liquor stores generate an immense sum of sales every single year at this time, especially when it comes to bottles of champagne.

The latest trend for liquor stores is to host tasting parties, a time when patrons can taste a variety of different types of alcohol and brands and an opportunity to get to know the establishment owners.

In 2013, Americans drank 7.6 billion dollars’ worth of beer and approximately 30 percent of that beer was sold by convenience stores. Moreover, approximately 93 percent of convenience store beer is sold cold.

If you want your liquor store to compete in this booming industry, consider going one step further than a refrigerated case. Create an enhanced shopping experience for beer enthusiasts and increase liquor store sales by installing a beer cave.

Are you looking for a way to boost sales at your liquor store? Consider the art of merchandise display.

Merchandise displays affect your customers shopping habits by making products more prominent and appealing. When done correctly, displays can boost liquor store sales by bringing your best products to the forefront and increasing sales per transaction.

There are several ways to utilize merchandise displays at your liquor store. Here are a few of our favorites:

Are you a liquor store owner looking to increase foot traffic? Consider improved and/or additional signage.