Merchant Cash Advance Blog

Owning and operating a salon is hard but fulfilling work. Keeping your salon in the green can be a challenge with an expanding pool of competition in the market. Here are a few ways that you can improve your salon’s operations and bottom line.

When it comes to providing an exceptional salon experience, it’s the details that count. Is it easy to schedule an appointment and browse your services? Is each chair as comfortable as possible? Is the waiting room open and inviting? You’ll also want to provide soft lighting to set the mood for each client to relax and enjoy themselves. Soothing fragrances help everyone feel extra-ordinary and help develop a lasting relationship. Offering beverages and snacks is a great idea to make your salon stand out. A glass of wine can be the perfect finishing touch to help your client unwind. Your clients should always leave your establishment feeling special, pampered and relaxed. Here’s how to make it happen.

Taking responsibility for your salon’s impact on the environment is not only good for the planet, it can be great for business.  Many consumers seek out cruelty-free and environmentally friendly products and purchase them exclusively.  Making this kind of change can give you a leg up on the competition and a point of emphasis for your marketing campaigns.  Such a shift requires several steps.

Customer loyalty is the lifeblood of small businesses, especially those in the salon industry.  Establishing a strong customer base and maximizing the revenue obtained through repeat customers is essential to stay afloat and prosper in an ultra-competitive and ever-changing industry.  Building trust and a relationship with your customers takes work, and while your employees on the front lines are partly responsible for building these relationships, there are other ways to nurture them.  Here we explore 5 perks you can offer your salon clients to help build customer loyalty.

Drawing in more foot traffic is one of the top priorities of many small business owners.  Working on the curb appeal of your business can help to bring in potential customers and give off a great first impression of your company.  With online retailers and meal delivery services booming, it’s important that your in-store experience is top-notch.  Here are just a few ways you can spruce up your curb appeal.