Merchant Cash Advance Blog

Live streaming is one of the newer ways to leverage social media to market your small business. While the thought of putting yourself in front of an audience without a net can be intimidating, the benefits can be significant. Live streaming allows you to connect with your audience in a more personable way and engage with them in real time. 

As the world continues to adjust, it is more important than ever to know your customers. Doing so can provide a bevy of benefits to your small business. It helps you to establish trust, build relationships, carry the right products, offer the right services and create effective and personalized marketing campaigns. Here we take a look at five things small business owners need to know about their customers.

Flexibility is a must during turbulent times. Diversifying your small business to include multiple product lines, different services and even developing complementary sister companies can help to protect your business during difficult situations. Thinking big and keeping an eye on the future is vital to the survival and continued growth of small businesses today. Here we take a look at how to turn your small business into an empire.

Contrary to what many may believe, actively working to grow your business during a recession is actually a really good idea. Customers will be looking for comfort and practical solutions, as well as innovative ideas that can save them money. Consumers are typically more open to new ideas during times of struggle and are often looking for brands that appeal to their personal beliefs and needs.  Here we’ve outlined five practical ways you can grow your business during a recession.

Those who operate service businesses, particularly those that require being in close contact with other people or even be inside their homes have experienced significant challenges. While other businesses that focus on physical products have had some success moving their stores online, service businesses such as restaurants, salons and pet care facilities have had fewer options.  Restaurants have been able to supplement some of their income with pick-up and delivery sales, but how can service based businesses truly thrive during this time? Here we take a look at five ways service businesses can profit online.