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In an industry that revolves around trends it is essential that small business owners in the salon industry pay close attention to emerging styles. The competition in the beauty industry is fierce and those with independent salons need to maximize every revenue opportunity. As with many businesses, salon trends change with the seasons and the summer months bring about a whole new set of styles to get familiar with. It can be difficult to differentiate between a passing fancy and what may be a lasting trend, but in the salon industry you need to be up to date with every new technique. Much like our 2017 Salon Trends and 2015 Salon Trends blogs, here we’ve compiled some hot ticket items that your salon should be offering this summer and will increase salon revenue.

On the surface, clients come to your hair salon for a new hairstyle or other service. However, many of your customers are there for the experience of being pampered in a wonderful space. That experience will turn once-in-a-while walk-ins into loyal patrons.  That's why you should create an elegant and relaxing environment in your hair salon. Your interior should include decor that is not only attractive, but communicates a lavish feel.  So, what can you do to improve your salon so that it carries the ambiance of exceptional service? Here are a few ideas.

The salon industry is changing rapidly and small businesses need to explore new revenue opportunities in order to compete with larger chains.  Technology and environmental factors are playing a large part in the evolution of the beauty industry and it’s important for small business owners to stay on top of growing trends.  With a large portion of the revenue coming from busy professionals and those with families to take care of, convenience and timeliness have become extremely important as well.  In an industry that relies heavily on reputation and word of mouth advertising, supplying a memorable, stress free customer experience will significantly impact your company’s success.  Last year brought an increased focus on products that are organic and safer for humans and the environment.  Here we’ve outlined some of the prevailing salon trends that are becoming a necessary part of any successful salon business.

The salon industry is one of the more difficult businesses to convert to an eco-friendly model.  Currently there are no green-star rated traditional equipment.  There are however several ways you can reduce your carbon footprint and make your salon more environmentally friendly.  The salon industry is all about beauty, it’s important that we don’t sacrifice the health of the earth in order to obtain that.  Converting to a more green business model not only reduces the impact you have on the environment, it can also be a way to increase salon revenue.  There are droves of environmentally conscience people who may rarely go to the salon or have stopped going completely.  Being able to advertise your salon as a green business can bring some of them back, and at the same time, reduce attrition of your current customers.

With many industries relying more on technology to drive sales, the salon industry is no exception.  In a business that is customer-centric with a heavy focus on convenience and luxury, it is important that your salon offers the latest and greatest in beauty options.  One of the most obvious and important steps in keeping up with the times is to ensure your website is mobile friendly.  Being on the cutting edge is essential in the success of any beauty based business, here are some high tech trends you want to make sure your salon is offering.