Merchant Cash Advance Blog

How to increase salon revenue?  That is the burning question for most owners and there is no one simple answer.  Driving revenue involves an investment in marketing, aesthetics, inventory and most importantly, your staff.  Your workers are the face of the business in the salon industry and hiring quality, reliable, expert help is necessary for a salon to thrive.  To avoid falling shorthanded, we’ve outlined key positions that need to be filled in order to properly operate your business and increase salon revenue.

Salons have long relied on trends to promote their business and determine which products and services to offer. This year we have seen an even greater focus on skin care and personalized beauty routines. Korean beauty trends have influenced the industry in a major way and forward thinking salon owners have been quick to adapt.

The beauty industry is booming and owners of independent salons have realized the importance of incorporating technology while focusing on the customer experience. “On average, the industry has grown 2.7% annually in each of the past five years, and is expected to grow 2.2% annually for each of the next five. That means the salon industry is expected to out perform the United States general economy in that same time period.” In recent decades the industry has evolved to attract men and women of all ages, providing convenience and luxury to anyone willing to fit the bill. It just so happens, that number continues to grow.

In an industry that thrives on beauty, does your salon’s image measure up? People go to salons for a variety of different services, but they also come to get away and relax. Every business needs upgrades and changes from time to time and the salon industry is no different. Here are several ways you can give your business a makeover.

The salon industry thrives on riding trends and each season brings about new ones that small business owners need to be aware of. When the summer salon trends wind down and we head into fall, the looks desired by customers can change dramatically. Staying on top of these trends and offering expert services is essential to the survival of your salon. Each of these trends offers another opportunity to create a technique or product that can help bring in revenue. Here we’ve compiled 15 of the biggest trends to hit the salon industry this fall.